I spent years on the other side of the table.

I didn't start in the warehouse but on the shop side. For five years I ran my own e-commerce — Amazon FBA, my own online shops, classic marketplace operations.

I experienced everything you experience as a brand: pick prices that kept rising. Carrier rates that never seemed negotiable. Returns that cost more than the margin on the order. 3PLs that promised everything in the sales pitch and delivered little day-to-day.

And I made exactly the mistakes I now talk my clients out of.

Out of frustration as a shop operator came the idea: surely this can be done better. Together with a partner, I founded a fulfillment company in 2020.

We started small — one warehouse, a handful of clients, very hands-on. The advantage: I knew the problem first-hand. What I had been searching for for years as a shop operator, I wanted to deliver on the provider side.

Six years later we had built:

— Multi-carrier setup across the DACH region

— Clients in beauty, fashion, tech, FMCG

— Our own WMS integrations for Shopify, Shopware, WooCommerce

— Cross-border shipping incl. IOSS and OSS

— Returns management at high volume

What I learned in that time you won't learn in any consulting degree: how the industry really works.

On the provider side I saw what I had never seen as a shop operator: most of our clients didn't know what they were really paying for. They signed standard contracts without negotiating. They accepted carrier list prices. They didn't question surcharges. They didn't know their own KPIs against the market.

And honestly: that was convenient for us as a service provider.

I sold my shares in the company. Not because things were going badly — quite the opposite. But because I wanted to do something else: bring the knowledge from eleven years on both sides of the table to where I started myself — to the shops.

Today I'm back on the shop side, but with the insider view of six years of provider operations behind me. I help e-commerce brands do what I used to talk my clients out of:

— negotiate harder

— actually read contracts

— benchmark KPIs against the market

— switch providers when it doesn't fit

I take no commissions from 3PLs or carriers. My only interest is that you pay less and get better service.